Lund Scores Fourth Consecutive CSI Award for Aluminum and Fiberglass Boats
National Marine Manufacturers Association honors legendary boat brand for customer satisfaction
New York Mills, Minn. – (October 9, 2014) – Fortifying its longstanding tradition of superior customer service, Lund Boats recently received the marine industry’s highest honor in customer satisfaction.
For the fourth year in a row, the National Marine Manufacturers Association (NMMA) awarded Lund with the 2014 Marine Industry CSI Award in both the Aluminum and Fiberglass Boat categories. The CSI (Customer Satisfaction Index) Award recognizes marine manufacturers who attain the highest levels of customer contentment, as decided by the customers themselves.
Designed to enable marine industry manufacturers to measure and improve customer satisfaction, the NMMA’s CSI program requires manufacturers to survey all known retail consumers of their brands within the first 12 months of boat ownership. In addition to authenticating customer contentment with their boat and engine, the survey also gauges satisfaction with their local boat dealer.
“To achieve such high marks from our customers and then to be awarded the Marine Industry Customer Service Award for the fourth year in a row is a fantastic honor, “says Lund Customer Service Manager Matt Geiser. “We take tremendous pride in both the quality and craftsmanship of our boats and in the customer service we provide at both the manufacturer and dealer levels.”
To qualify for the CSI award, manufacturers must achieve and maintain an independently-measured standard of excellence in customer satisfaction of 90-percent or higher over the past year.
“Customer contentment and supreme confidence on the water— that’s what we strive for in every boat we build,” adds Geiser. “This award truly validates the commitment of everyone at Lund Boats, and that includes everyone from our engineers to our customer service and our dealers.”
National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle. For more information, visit http://www.nmma.org.
Since 1948, Lund has been building boats from the heart of lakes country in New York Mills, Minn. Built with professional grade materials to withstand a lifetime of use, Lund Boats are guide tested and wilderness proven and demanded by more camps, resorts, fishing guides and professionals throughout North America. Whether the preference is aluminum or fiberglass, each boat is carefully designed with fishing features and optimal fishing layouts in mind. They’re engineered for maximum performance and superior boat control to effortlessly stay on the breaks and catch more fish, delivering The Ultimate Fishing Experience. Lund Boats – Built by Fishermen for Fishermen. For more information, visitwww.lundboats.com.
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Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit http://www.brunswick.com.